Introduction

As the landscape of publishers and content creators continues to evolve, many are seeking effective ways to monetize their work. However, traditional digital advertising mechanisms are often unable to provide the necessary solution, leading to significant challenges that hinder their efficacy, transparency, and overall operational productivity. These obstacles undermine the trust and effectiveness of the digital advertising industry, making it crucial to find innovative solutions to ensure a sustainable and thriving advertising ecosystem. Let us delve into the core obstacles that need to be addressed for a sustainable and thriving advertising ecosystem.